maine designer roxi suger

Born in Oklahoma and raised in Muscle Shoals, Alabama, Suger learned to sew from her grandmother at the age of eight. Learning and teaching alongside loved ones became a part of her story from the beginning. After graduating Summa Cum Laude with a Bachelor of Arts  in clothing, textiles, and design from the University of Alabama, Roxi became a part of the fabric of New York City for eighteen years with a passion, fervor, and ingenuity that never waned. Prior to starting Angelrox she was head designer for Vivienne Tam, senior merchandiser at Le Chateau, designed for Urban Outfitters, Free People, mass market maternity and a Professor at Parsons School of Design.

Open-hearted and gentle, clever and curious, a beautiful and powerful mix of passion, humility, and originality—Roxi Suger is the soul and spirit behind the brand of Angelrox. Dedicated to making a difference in both life and business, to spreading the joy and peace that so organically flows from her to the sweet angels she encounters, she delights in connecting with others to care, share, hope, and give.

Suger’s hunger for challenge and engagement manifested in her first line, Babydoll by Roxi. Receiving a tremendous response, it was this creative endeavor that three years later nourished the launch of Angelrox under B. Peachee, Inc. (a name paying homage to Roxi’s maternal grandmother).

With seasons of strife and hard work, risk and uncertainty, modest resources and uncharted territory, Suger’s journey is evidence of the beautiful ferocity within her spirit. Through her versatile designs, Roxi inspires originality and creativity. Marrying the love of her life and starting a family all while manifesting her dream, Suger’s time in New York City helped shape Angelrox into what it is today, hand made in Maine and crafted with joy.  

Nearly two decades after its launch, Angelrox is a family-run business bolstered by an accomplished staff, supportive community, and loving family and friends. In 2013, Roxi with her beautifully talented husband Julian and their sweet son Cotton moved Angelrox to Biddeford, Maine. Each garment is now crafted carefully and lovingly in an historic textile mill. Their first store and flagship, Suger, “the sweet home of Angelrox and a fine boutique” is located right up the hill. Angelrox is sold in more than three hundred sophisticated purveyors across the country and collected by thousands of fans.

Roxi and Julian are dedicated to making a difference. Their efforts within the Biddeford community alone are inspirational. Since their arrival four years ago, Angelrox has been the founder of the Biddeford Ball, raising over $60,000 for various charities, causes and special projects.  Bringing folks together to celebrate the town’s history and future while also benefitting its people and places. In addition, Suger donates 5% of gross sales to local charities bringing their total contribution in a very short time to over $100,000. This has been the dream and goal for Roxi all along, to give back more and more while savoring every moment life has to offer as a gift.

This is the meaning behind the Angelrox trademark and logo, a balance of all. A quest to the center where the dark meets the light. The dig to the core of joy and the desire to share that with all whom we encounter. The hope for eternal calm, our mantra, our prayer, may peace prevail.